The welcome booklet is your first opportunity to make a good impression and prevent 90% of guest questions. A good digital booklet advantageously replaces the dusty binder and is accessible before arrival. Here's how to create yours.
Why go digital?
Digital booklets offer many advantages over paper:
Early access. Guests can browse the booklet and prepare their stay before they even arrive.
Always current. Updates are instant: no more outdated pages or obsolete information.
Clickable links. Include direct links to Google Maps, restaurant websites and transport info.
Rich media. Add photos and videos to show how equipment works.
Easy translation. Offer automatic translation to welcome international guests.
No wear. No risk of loss, torn pages or stained booklets.
A well-informed guest is a satisfied guest. Reduce repetitive questions and improve their experience from first contact.
Essential information
These elements are mandatory in any welcome booklet:
WiFi code. Place it large and prominent - it's the very first thing every guest looks for.
Heating / AC. Clearly explain how the heating or air conditioning works.
Washing machine. Provide usage instructions with recommended settings.
TV & equipment. Detail how to use the television and connected devices.
Linens & supplies. Indicate where spare sheets, towels and cleaning products are stored.
Emergency contacts. List your number, local emergency services and the building manager if applicable.
The WiFi code is THE first thing a guest looks for. Make it prominent, at the top of the booklet, in large text.
House rules
Be clear about rules from the start:
Key times. Specify exact check-in and check-out times to avoid any confusion.
Noise & parties. Clearly state your policy regarding noise and gatherings.
Smoking & pets. Specify whether the property allows smoking and pets.
Trash & recycling. Explain collection days and how local recycling works.
Departure checklist. Describe what guests should do before leaving: dishes, keys, etc.
Neighborhood rules. If needed, mention specific rules related to the building or neighborhood.
Clear rules prevent conflicts. Explain the "why" so guests willingly comply.
Your local recommendations
This is where you make the difference from a hotel:
Favorite restaurants. Share your best spots with Google Maps links for easy navigation.
Cafes & bakeries. Recommend the best neighborhood spots for breakfast.
Nearby shopping. Point out the closest supermarkets and convenience stores.
Must-do activities. List the attractions and activities not to be missed in the area.
Local transport. Give practical tips about buses, bike-sharing or parking options.
Hidden gems. Share your favorite places that tourist guides never mention.
These personal recommendations are what makes a rental valuable. Share YOUR spots, not tourist guide ones.
Practical neighborhood info
Help your guests get oriented:
Pharmacy. Provide the address and hours of the nearest pharmacy.
Doctor / ER. List contact details for the nearest doctor and emergency room.
Gas station. Indicate where the nearest gas station is for guests traveling by car.
ATM. Point out the most conveniently located ATM nearby.
Post / parcels. Mention the nearest post office or parcel pickup point.
Laundromat. If your property has no washer, indicate the nearest laundromat.
This info can save a stay. A sick guest at 11pm will thank you for indicating the 24h pharmacy.
How to share your booklet
Several options to share your digital booklet:
Link by message. Send the booklet link directly by message after booking confirmation.
QR code displayed. Place a clearly visible QR code in the property for quick on-site access.
Open web page. Offer a web page accessible without creating an account or downloading anything.
PDF supplement. Provide a downloadable PDF for guests who prefer an offline document.
Auto message. Include the link in Airbnb automated messages sent before arrival.
With Easyical, you can create digital booklets for each property and easily share them with guests.
Conclusion
A well-designed welcome booklet is an investment that pays off: fewer questions, better experience, better ratings. Take time to refine and update it regularly. Your guests and reputation will thank you.