The welcome booklet is your first opportunity to make a good impression and prevent 90% of guest questions. A good digital booklet advantageously replaces the dusty binder and is accessible before arrival. Here's how to create yours.
Why go digital?
Digital booklets offer many advantages over paper:
- Accessible before arrival (guest can prepare their stay)
- Always up to date (instant updates)
- Clickable links to Google Maps, restaurants, etc.
- Photos and videos can be embedded
- Automatic translation possible
- No wear or loss
💡 A well-informed guest is a satisfied guest. Reduce repetitive questions and improve their experience from first contact.
Essential information
These elements are mandatory in any welcome booklet:
- WiFi code large and visible
- Heating/AC operation
- Washing machine instructions
- TV and equipment operation
- Location of sheets, towels, products
- Emergency contacts (you + local emergencies)
💡 The WiFi code is THE first thing a guest looks for. Make it prominent, at the top of the booklet, in large text.
House rules
Be clear about rules from the start:
- Check-in and check-out times
- Policy on noise and parties
- Rules on smoking and pets
- Trash and recycling management
- Departure instructions (cleaning, keys, etc.)
- Neighborhood rules if necessary
💡 Clear rules prevent conflicts. Explain the "why" so guests willingly comply.
Your local recommendations
This is where you make the difference from a hotel:
- Your favorite restaurants (with Google Maps links)
- Neighborhood cafés and bakeries
- Nearby supermarkets and shops
- Must-do activities and attractions
- Transport tips (bus, bike, parking)
- "Local" hidden gems
💡 These personal recommendations are what makes a rental valuable. Share YOUR spots, not tourist guide ones.
Practical neighborhood info
Help your guests get oriented:
- Nearest pharmacy
- Doctor or emergency room
- Gas station
- ATM
- Post office / Package pickup
- Laundromat if no machine
💡 This info can save a stay. A sick guest at 11pm will thank you for indicating the 24h pharmacy.
How to share your booklet
Several options to share your digital booklet:
- Direct link sent by message after booking
- QR code displayed in the property
- Web page accessible without account
- Downloadable PDF as supplement
- Integration in Airbnb automated messages
💡 With Easyical, you can create digital booklets for each property and easily share them with guests.
Conclusion
A well-designed welcome booklet is an investment that pays off: fewer questions, better experience, better ratings. Take time to refine and update it regularly. Your guests and reputation will thank you.